the popular Israeli carbonated drinks company, has announced that it will kick
off its 2014 advertising campaign with a $4 million Super Bowl ad for the
second year in a row.
“The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, ‘better-for-you’ alternative to packaged soda,” SodaStream CEO Daniel Birnbaum said in a statement.
Headquartered near Tel Aviv, Sodastream offers devices that allow consumers to use regular tap water to create homemade carbonated beverages. Last year, the company generated more than $436 million in revenue.