Apple appoints first Israeli vice president

Apple has appointed an Arab-Israeli from Haifa as vice president of its first Israeli vice president.

(Israel Hayom/Exclusive to Electronics giant Apple revealed last weekend that it had appointed its first Israeli vice president.

Srouji, an Israeli Arab who has a master's degree in computer science from the Technion-Israel Institute of Technology, started working for Apple in 2008, having already served in senior positions at Intel and IBM.

According to the company, he "led development of Apple's first custom system on a chip (SOC) processor." In 2011, he was appointed vice president at Apple's Very-Large-Scale Integration unit. He has successfully registered two patents with the U.S. Patent and Trademark Office that enhance simulations for finished processors.

After Apple set up shop in Israel, Haifa Mayor Yonah Yahav pitched his city as a potential research and development hub. He asked to meet Apple's chief representative in Israel, but he was told he would be meeting with a representative from the global headquarters. That person happened to be Srouji.

When Yahav approached him in English, Srouji replied, "It's OK, no need for English; my name is Johny Srouji, I am an Arab and an Israeli, but I am mainly a Haifa resident from Abbas Street; Haifa gave me everything I have, and now I want to pay it back."

Posted on August 19, 2014 .