(JNS.org) A delegation of 13 Israeli companies presented their latest technology to America's top professional sports leagues, including the NBA, NFL, NHL and MLB.
Hundreds of meetings were set up on the east and west coasts between the delegation and the sports leagues, including sport-focused media and investors by the Israel Export Institute and Israel's Ministry of Economy and Industry in New York and San Francisco.
"They presented not only technologies unique to the world of sports but also those enabling new connections between sports brands and their fans," said Li Aviram Shoshani, Israel Export Institute’s manager of digital media.
Nili Shalev, trade representative for the Israeli Ministry of Economy and Industry in New York, said their goal is to "gain exposure for Israeli innovation in a wide spectrum of technological sectors." Sports is just one of many sectors that Israeli trade missions have been building connections between Israel and other nations.